Hey there, this is George from KommerZen. It’s my first podcast, so I guess…uhm…hi mom! And thanks for tuning in. Yeah. I’m going to do a quick overview on what I’m trying to launch alongside this podcast and, hopefully, you’ll join me on a very organized online trip.
Most likely we’re in the same boat – I’m stuck at home, too. It’s been exactly one month since I’ve been under shelter-in-place orders and I’m not expecting things to change very soon, so I might as well make the most out of it and start a podcast – something I’ve been meaning to do for a year or so, but never got around to it.
Now, it’s only fair that you ask: “Why should I listen to this guy?” or “What does he have to say that’s useful for me or my business?”
Well, I’m one of the marketers who take a full stack approach towards any project and I can implement pretty much any project that doesn’t involve hardcore development by myself. I’ve been doing this for around 10 years, mainly on my own projects – working on research, strategy, development, design, content and ultimately product marketing and that gives me a unique view when it comes to digital business development.
Just to clarify, I’m not saying I’m a developer and a designer and a content writer and a business analyst, but I know enough of the fundamentals in each area to put the pieces of the puzzle together to say so. I’ve been on the other side as well, managing medium sized teams comprised of designers, developers, content creators and whatnot and fully understanding what each of them does has made my life way easier.
On top of that, I’ve worked on longer term projects in parallel in multiple industries – long term as in 2-3 years or more – and that’s something else that helped me sharpen my skills in building viable strategies and digital business models. In my personal experience, doing too many unrelated short-term projects at the expense of growing a brand for a longer period severely limits the amount of insights you can extract.
If you need me to fly out to a beach, rent a Ferrari, get a fancy AirBnB and shoot a motivational video pitching you The 10 Simple Secrets of Financial Success, please do let me know in the comments. If not, I’m going keep grinding the old fashioned way.
So, back to the point, what’s this podcast going to be about? Well, let’s get to it:
- Digital Business Models – this is a niche that fascinates me, simply because it’s so fundamental, yet so widely misunderstood. I’m going to explore all aspects of digital business model development, ranging from methodologies to developing my own framework and showcasing successful digital business models.
- Full Stack Digital Marketing – since I’m a full stack marketer, with varying degrees of capability and experience in marketing, content writing, graphic design and software development, I feel like I’m sufficiently qualified to talk about what it means to operate as a full stack marketer and how I approach campaigns both from a solo and project managing perspective.
- Full Stack eCommerce – same approach as with the digital marketing series. We’ll explore everything from implementing new technologies to successfully delivering omni-channel campaigns. The keyword here would be…yup…you guessed it…synergy!
- Full Stack Experiments – it’s going to take a while before I can launch this, but, basically, I’m going to take one of my projects and publish absolutely everything without censoring any data. There’s a reason why most affiliates and online entrepreneurs avoid making most details public, but, in this scenario, I want to be 100% transparent. In the end, I’m not selling any get-rich-quick scheme, so I’d like to dispel some false notions and actually show how much effort is invested in building anything remotely successful online nowadays.
- The Zone – I’ve been working remotely and successfully avoiding people for…like…12 years now. This has taken a mental toll, honestly, and I’ll be using this series as a space to discuss some of the downsides of working remotely and some of the taboos surrounding the mental health of entrepreneurs, digital marketers, developers etc. I’m going to collaborate with a licensed mental health professional, so I can hopefully build out a series of podcasts that will help listeners better deal with issues such as anxiety, burnout and loneliness. There are too many people who want to make it look like owning an online business or even freelancing is all “Living on an island with mimosas and no stress.” and that’s just irresponsible.
Wow, I’m so ambitious. Mom would be proud if she’s still listening.
Anyway, let’s get one last thing out of the way: why I’m doing this. There’s a few other reasons behind this podcast and among them would be the fact that:
First of all, I really, really, really hate what learning resources on digital marketing have come to. I mean, it’s 90% superficial, rehashed stuff.
Secondly, there’s way too much misleading advice that isn’t remotely useful to most professionals.
And last, but not least, it was about time that I started doing something to build my own brand.
I’ll keep it short and end this here, since it doesn’t really add any value – it’s just something I felt that I need to do to start this series off.
I’ll be back soon with some actually useful stuff – in the mean time, stay safe and have a nice day!