Delivering Cost EffectiveSustainableReliableFaster Growth
I’m George Blitzer and I’m an eCommerce entrepreneur and digital marketing consultant, managing a small team behind KommerZen and Zen Merchandiser.
As a full stack marketer, my main focus is generating growth. I get involved in research, design, development and content creation whenever required in order to validate ideas, channels & strategies that will bring your business the early stage growth it needs to build the right team and scale.
As an eCommerce entrepreneur, I know the struggles and challenges that come with scaling an online business. The truth is that most online & eCommerce businesses simply can’t afford a full digital marketing team and/or considerable advertising budgets. That’s why working with a full stack marketer with in-depth eCommerce experience is your best option if you’re not working with multi-million dollar marketing budgets.
All my clients benefit from:
Digital strategy consulting is combined with advanced auditing in order to provide you with a clear path to growth, a clear selection of channels to focus on and how to best leverage them to achieve your goals. From keyword research to digging through existing analytics data, every useful data point will be parsed to create a tailored strategy.
This service covers the constant monitoring of your website’s conversion rate and working to constantly improve it through auditing and implementing audit recommendations, be they related to design, development, information architecture, user experience, pricing etc.
Landing page creation is based on the platform your website runs on (WordPress / WooCommerce, Magento, Shopify etc.) and it covers all tasks required to generate SEO-friendly, conversion-oriented landing pages: wireframing & layout work, basic development services, basic design services (centered around your brand identity) and content writing services.
Platforms cover all complex web projects such as marketplaces, blog networks, content aggregators, user generated content platforms, social networks, forums etc. Based on the requirements, extra costs may be involved (licensing various scripts, server upgrades etc.).
Basic customer acquisition services focus on specific channels and tactics, such as search, email, affiliate paid advertising (social / search) etc. without a cross-channel consideration.
Advanced customer acquisition involves more work on analyzing customer journeys and purchase paths to bring you more advanced campaigns that consider multiple channels, touch point optimization and how your customers can be guided through the funnel.
Basic content creation covers such content items such as posts, articles, listicles, landing page content, service pages content, product & category descriptions, meta descriptions and other straightforward, focused content items.
Advanced content creation adds an extra layer of complexity plus research & information architecture work to bring everything together, blending in user generated content, content silos, complex items such as eBooks and much more.
Basic audits will usually cover surface level issues and are limited to 40-50 recommendations based on their focus (SEO, PPC, UX, CRO etc.).
Full audits are not limited and they can have anywhere up to 1000 recommendations for large websites depending on their focus.
Onsite SEO is usually limited to services that can be performed on your site, ranging from content optimizations and speed optimizations to reworking existing information architecture to better fit with keyword research data.
Full service SEO covers the whole range of services required to rank your website higher in SERPS and it includes link building, outreach, content distribution, increasing social signals etc.
Access to paid SEO, UX, A/B testing etc. tools is not provided unless the subscriptions are paid for by the client. The costs of various licenses (i.e. 30 hours of dev work vs. a $50 script or 20 hours of design work vs. a $20 UI kit) are not included – while it’s a minor expense, you should expect such expenses occasionally.
Considering the nature of the services provided and the competitive pricing, all retainer packages are paid in advance via PayPal, Payoneer or direct transfer.
No, absolutely none. No setup fee and you can cancel anytime you want. Most of my engagements have lasted 1 to 3 years, so I don’t feel the need to set any kind of contractual obligations.
Project management is included and it’s usually done through Asana. In cases where the client has his own setup and wishes to use something else (anything from Monday to JIRA), that’s not a problem. In terms of identifying priorities, audits and recommendations are usually the first step towards creating a good old backlog of tasks we can then prioritize together in an agile fashion, depending on your priorities, needs and budget.
Advertising (PPC/PPM/PPA) management services are included in all retainer packages. Depending on the scope of the project, the volume of work and how we prioritize tasks, a full PPC audit may be required at first.
Yes, anything ranging from product descriptions to landing page content, articles, post series, eBooks etc.
Development services are included, but are limited to 20% of the total number of hours of the retainer package. Since these packages are designed to be highly competitive in terms of pricing, I do not want to spend all my time on development at the expense of the overall digital marketing strategy.
Design services are included, but are limited to 20% of the total number of hours of the retainer package. Design services are limited to wireframing, layouts, graphic assets used in landing pages, elements centered around an existing visual identity and other elements meant to support the overarching digital marketing strategy. Branding services such as logo creation are not in the scope of the retainer package.