Welcome to the first eCommerce Weekly Resources roundup on KommerZen. In a nutshell, I’ll spend about 15-20 hours weekly going through all the low quality content so you don’t have to. So let’s take a look at this week’s hidden gems on eCommerce and Digital Marketing.
Summary: This articles provides a great overview of the most important events you should be tracking for your online store with Google Analytics. A straight to the point and actionable tracking list. Go forth and configure your tracking!
Key Takeaway: When setting up event tracking for #eCommerce, keep in mind that there is no best or right approach in terms of the kind of data that should be collected. – Tweet This
Author: Kunle Campbell from Fuzz One Media
Summary: A great introductory article on using analytics tools to increase eCommerce sales, written on KissMetrics by a professional from LemonStand – the eCommerce platform. As long as you’re not an analytics veteran, you’ll find some great tips & insight here.
Key Takeaway: 80% of online retailers do not use their #analytics sufficiently or correctly, according to eConsultancy. – Tweet This
Author: Sid from LemonStand
#3: 30 Psychological Nudges To Help You Sell More [List Post]
Summary: Lots of bullets, lots of nudges, increased sales. These pretty great nudges have been extracted from the book ‘The small BIG – Small Changes that Spark Big Influence” by Paul Marsden in a nice to read bullet style article. Keep in mind there’s a first part as well to this article. Most of them can be successfully used for eCommerce conversion rate optimization.
Key Takeaway: Nudge people to buy by showing your product not be problem-free – but ‘problem-freed’ – give them assurances. – Tweet This
Author: Robert Cialdini / Noah Goldstein / Steve Martin
#4: 4 Tactics To Build Word-of-Mouth For eCommerce [Slideshare]
Summary: A solid 29 page Slideshare compiled by Referral Candy with interesting stats and information extracted from Dan Martell‘s “Breaking Down the Methodology Behind Word of Mouth Marketing” and Paul Jankowski’s “4 Tactics to Build your Word of Mouth”.
Author: Christine Neo from Referral Candy
#5: How To Hire An eCommerce Growth Consultant [Podcast]
Summary: The only podcast in this roundup is from Graham Hunter, a marketing consultant with experience in eCommerce, growth hacking and other valuable areas. The podcast clears up some interesting questions you might have about hiring a growth oriented marketer/consultant for your eCommerce business.
Author: Graham Hunter / Cordie Walker
Summary: A solid post on using customer retention techniques to increase number of order and/or average order values from Shopify. Most content from the Shopify University doesn’t require more explanation – go check it out.
Author: Richard Lazazzera from Shopify
#7: 6 Small Steps To Enhance Your eCommerce Business In 2015 [Beginner Level]
Summary: A nice no-headaches article for the eCommerce beginner. If you’ve just started out with eCommerce this year, keep in mind the eCommerce Monks’ recommendations for the next year. If you’re an eCommerce veteran, move on.
#8: An Introduction To Social Commerce [FYI]
Summary: You might have heard “social commerce” flying around lately. This 5 minute article pretty much sums up what it is and provides a nice classification of social commerce in 7 forms.
#9: 5 ways to use Rich Pins and Pinterest to increase your store’s engagement [Beginner Level]
Summary: Since Pinterest has made rich pins available on-request for online stores, here’s a quick and easy 5 minutes read on using rich pins (and the current types of rich pins) for eCommerce businesses.
Author: Chris Lynn
#10: Why Your Pinterest eCommerce Strategy Is Failing [Intermediate Level]
Summary: The previous article listed in this roundup was a small intro to rich pins, but Kunle has written a great article on why your approach to Pinterest might not be working – especially if your business is not in the US – based on hard data (infographic included). Also, he’s made an in-depth research on how large(r) retailers are using Pinterest and has some interesting conclusions on what works and what doesn’t work.
Key Takeaway: Average #eCommerce order value for visitors referred by Pinterest is $58.95, more than on Facebook. – Tweet This
Author: Kunle Campbell from Fuzz One Media
#11 & #12 Extras: You should also check out The Top 10 Things To Think About When Designing An Online Store and 5 Examples Of eCommerce Product Pages from the Prestashop – great content. Titles are pretty self explanatory so I won’t ramble on about them.
Summary: Women and men shop differently online. Thank you, Captain Obvious. Jokes aside, this infographic from MineWhat on the GetElastic blog provides an in-depth look at the differences in shopping behaviour and it’s quite useful if you’re planning on optimizing your store for one or the other. Or both.
Key Takeaway: Contextual #commerce is all about delivering a more relevant experience based on what you know about a visitor. – Tweet This
Author: MineWhat – eCommerce Product Analytics
Summary: A slim and easy to digest infographic about tracking beacons, geo-fencing, eCommerce integration and some other cool stuff that helps brick-and-mortar stores stay relevant for today’s increasingly digitally oriented consumer.
Key Takeaway: Brick-and-mortal retail is becoming more and more focused on experiences, environment and services, all driven by digital trends. – Tweet This
Also, feel free to check out Epsilon’s Creating The Integrated Experience Webinar – it seems rather promising. And it’s free.
Author: Steve Messina from Epsilon
Summary: I had the pleasure of discovering this in-depth infographic that perfectly portrays mobile consumers and the state of mCommerce today on LemonStand’s blog. Check it out – there’s enough data to pique your curiosity.
Key Takeaway: In 2018, global #mCommerce sales will reach $626 Billion, as much as eCommerce sales today. – Tweet This
Summary: When it comes to eCommerce, everything is evolving at an incredible pace, including everything related to customer service. The above infographic sums up 10 trends that we should keep in mind for 2014 and beyond.
Key Takeaway: 75% of the Comm100 survey respondents said self-service is a convenient way to address customer service issues. – Tweet This
Sorry for the low number of infographics for this edition – there’s still a lot of work to do on the monitoring / curation setup. Next week’s roundup will be more balanced.
Summary: Well, it seems like online shopping has replaced window shopping and that Black Friday is becoming a month long event – I thought it was just me having that feeling. The Google Commerce blog has put up a nice calendar and some key stats relating to 2014’s holiday season that I’m sure you’ll find useful.
Key Takeaway: Shoppers used 5 information sources on avg. before purchasing. In 2014, they’ll use at least 12 – a huge SEM & content marketing opportunity.
Author: Google Staff
Summary: As mobile apps slowly become a must for most retailer, knowing the key points that can be improved and customer expectations is vital. This research indicates that customers expect easy access to discounts and savings, the ability to get help when needed and standard user experience requirements such as fast load, inventory access etc.
Key Takeaway: When it comes to mobile apps for eCommerce and retail, 44% of users expect discounts and savings and 39% expect easy access to help. – Tweet This
Author: Contact Solutions
Summary: Getting your mail into your Chinese audience’s inbox can prove quite a challenge if you’re a US based retailer. Quick solution: choose an email marketing solutions provider with servers in Europe.
Key Takeaway: 9.7% of emails sent by U.S.-based senders to recipients in China are considered “bulk,” or landing in spam folders, 46.7% of those messages are considered “missing.” – Tweet This
Author: Tim Parry
Summary: The title is self explanatory, but there’s some more interesting data in the article above. As expected, the most active group when it comes to using mobile apps in store is the 18-24 years old segment.
Key Takeaway: Overall, 41% of consumers reported using mobile applications while shopping in stores, almost double the proportion (21%) from last year. – Tweet This
Author: CFI Group
Summary: This research from Yesmail has quite a lot of interesting stats and conclusions (although some pretty much expected). The research is extremely useful if you’re planning on integrating deals in your social media marketing campaigns.
Key Takeaway: #SocialMedia sharing: Percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals. – Tweet This
Summary: Ah, beautiful Europe. Well, the title says it all – the northern european market will reach almost 37 billion euros in 2014. The above research contains a lot of interesting stats per country – check it out if you’re planning an European expansion.
Key Takeaway: Northern European eCommerce market will reach a total value of ~37bn EUR in 2014. – Tweet This
Author: Ecommerce Europe
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